Privacy Policy

Effective Date: June 2026 — Last Updated: August 2026

Who We Are

Eliana Luxury is a UK-based retailer specialising in authenticated preloved designer handbags, watches, shoes, jewellery and luxury accessories. For the purposes of UK data protection legislation, Eliana Reloved Luxe Limited is the data controller responsible for your personal information.

Eliana Reloved Luxe Ltd
Shotts, North Lanarkshire, Scotland, United Kingdom, ML7 4DS

1. Information We Collect

We collect personal information that you voluntarily provide, information generated through your use of our website, and information obtained from trusted third-party providers.

Information You Provide

• Full name
• Email address
• Telephone number
• Billing and delivery addresses
• Account login details
• Payment method (processed securely through our payment providers)
• Purchase history
• Customer service enquiries
• Product reviews
• Marketing preferences
• Communications sent via email, telephone, website forms or social media

Information Collected Automatically

• IP address, browser type, device type, operating system
• Time zone and language settings
• Pages viewed, products viewed, time spent on pages
• Referral websites, clickstream data, cookie identifiers

2. Cookies and Similar Technologies

Our Site uses cookies, web beacons, and similar tracking technologies to enhance your browsing experience, remember your preferences, and understand how visitors use our Site.

Types of Cookies We Use

• Strictly necessary cookies — required for core Site functionality such as your shopping cart and secure checkout
• Performance and analytics cookies — help us understand how visitors interact with the Site (e.g. Google Analytics)
• Functional cookies — remember your preferences such as language or currency settings
• Advertising and targeting cookies — used to deliver relevant advertising on our Site and third-party platforms (e.g. Google Ads, Meta Pixel)

Managing Cookies

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the Site. You can also manage your cookie preferences via our cookie consent tool at the bottom of the Site.

3. How We Use Your Information

We use your personal data for the following purposes:

• To process and fulfil your orders, including payment, dispatch and delivery
• To manage your account and provide client services
• To communicate with you about your order, enquiries or appointments
• To send marketing communications where you have consented or we have a legitimate interest to do so
• To personalise your experience and improve our Site
• To comply with our legal and regulatory obligations
• To prevent fraud and protect the security of our Site and customers

4. Legal Basis for Processing

We process your personal data on the following legal grounds:

5. Sharing Your Information

We do not sell your personal data. We may share your information with trusted third parties only where necessary:

• Payment processors (e.g. Shopify Payments, Stripe) — to process your payment securely
• Courier and logistics partners — to fulfil and track your delivery
• Email and marketing platforms — to send communications you have opted into
• Analytics providers (e.g. Google Analytics) — to help us understand Site usage
• Authentication service providers (e.g. Entrupy) — as required for product authentication
• Legal and regulatory authorities — where required by law

All third-party service providers are required to handle your data securely and in accordance with applicable data protection law.

6. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

• Right to access your data
• Right to rectification of inaccurate data
• Right to erasure (“right to be forgotten”)
• Right to restriction of processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent at any time
• Right to lodge a complaint with the ICO

To exercise any of these rights, please contact us at clientservices@elianaluxury.com. We will respond within one month of receiving your request.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy legal, accounting, or reporting requirements. Order records are typically retained for 7 years in accordance with UK tax law. Marketing data is retained until you withdraw consent or request erasure.

8. Data Security

We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or disclosure. However, no method of transmission over the internet is entirely secure, and we cannot guarantee absolute security.

9. International Transfers

Where we transfer your personal data outside of the UK or European Economic Area, we ensure appropriate safeguards are in place, such as standard contractual clauses or adequacy decisions, in accordance with UK GDPR requirements.

10. Children’s Privacy

Our Site is not directed to children under the age of 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page with a revised effective date. We encourage you to review this policy periodically.

12. Contact & Complaints

If you have any questions, concerns, or wishes to exercise your rights, please contact us:

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk or by calling 0303 123 1113.